Page Speed
Page speed is a measurement of the loading time of the content on your site pages.

How your website speed influences visibility?
Google takes speed into consideration when ranking sites, your loading time can influence how easily users can find you in the first place. This is especially true now that it is rolling out its mobile-first index. As of December 2017, the search engine has started ranking all search results based on the mobile versions of pages. Mobile searches outnumbered desktop for the first time in 2015, and its share only continues to grow.

Why is my website slow?
You’ve conducted a speed test and found your load time is very slow. There could be a number of reasons why your site load time is lagging. It could be the server load time, image size or even the number of redirects you have. That means there are a whole bunch of actions you can take to improve page speed.Speed optimization influences conversions
47% of consumers expect websites to load in two seconds. And 40% will abandon a page that takes three or more seconds. If your site takes more than three seconds to load, you lose half of your visitors before they even arrive on your site. This is a huge blow to your potential conversions. And for the visitors that decide to stick around, your slow load times can deter them from returning in the future. In one survey, 79% of customers said they would not return to a site with poor performance.
